Professional Marketing briefs

GlaxoSmithKline will slash up to 4,000 sales jobs, mostly in the US and Europe, according to newspaper reports. The cuts come as GSK seeks to shift resources away from established markets, where growth is cooling, to emerging ones.

New York governor David Paterson proposed a ban on most gifts to physicians as part of his state budget. Paterson's plan wouldn't ban lunch ‘n' learns, but would prohibit tchotchkes, flowers, tickets to sports events and other goodies, with fines per violation.

Merck EVP and president, global human health Ken Frazier said Merck completed an overhaul of its commercial organization in January. “Our US sales force is now fully operational and completely focused on meeting customer needs,” said Frazier. Don't get too comfortable, though, Merck reps—the company plans to reduce headcount by 15,000 as it absorbs the Schering-Plough merger.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.