Professional Marketing briefs

Janssen is reassuming ex-US marketing rights for its Caeylx/Doxil cancer treatment. Merck has marketed the drug abroad since 1996. That deal expires at the end of the year, and marketing rights for the drug will revert to Janssen subsidiary Alza Corp. Janssen currently markets the product in the US, Japan and Israel under the Doxil brand.

Salesforce.com announced a partnership with Veeva Systems to bring Veeva's CRM applications to the pharma industry via the cloud computing firm's Force.com site. “Veeva is now salesforce.com's premier independent software vendor for sales force automation in the pharmaceutical and biotechnology segment,” said Veeva CEO Peter Gassner.

Physicians Interactive and OptimizerRx launched SampleMD, a virtual sampling program that allows docs to download sample vouchers, prescription co-pay coupons and other support information to their computers. A partnership allows each company to distribute the other's digital products and to develop a joint program that they hope will establish a “one stop shop” for vouchers, samples, co-pay programs and other patient support.
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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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