Professional Marketing briefs

AxoGen, a peripheral nerve damage devices manufacturer, hired Brad Hedger as VP, sales, a newly created position. Prior to AxoGen, Hedger directed sales and regional management positions at Synthes, before joining Stryker Orthopaedics as director of upper extremity trauma sales. He also founded and led Patient Care, prior to joining AxoGen.

Veeva Systems, a software-as-a-service company specializing in CRM programs, announced the launch of Veeva iRep, a CRM and closed-loop marketing solution built exclusively for the Apple iPad. The iRep program allows sales reps to quickly present e-detail materials, deliver interactive presentations, and show visual data and video content on the iPad, according to a statement on the launch. Marketing firm Intouch Solutions is a partner on the launch, and will provide content for iRep customers.

ReachMD, a CME and healthcare information provider, tapped Arthur Marchesini, Jr. as EVP, sales and business development. Marchesini joins ReachMD from Quintiles Medical Communications, where he was managing director of the US. Marchesini began his career in the pharmaceutical industry, spending over 10 years at Merck in various roles.
You must be a registered member of MMM to post a comment.

Next Article in Features

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters