Professional Marketing briefs
Veeva Systems, a software-as-a-service company specializing in CRM programs, announced the launch of Veeva iRep, a CRM and closed-loop marketing solution built exclusively for the Apple iPad. The iRep program allows sales reps to quickly present e-detail materials, deliver interactive presentations, and show visual data and video content on the iPad, according to a statement on the launch. Marketing firm Intouch Solutions is a partner on the launch, and will provide content for iRep customers.
ReachMD, a CME and healthcare information provider, tapped Arthur Marchesini, Jr. as EVP, sales and business development. Marchesini joins ReachMD from Quintiles Medical Communications, where he was managing director of the US. Marchesini began his career in the pharmaceutical industry, spending over 10 years at Merck in various roles.