Professional Marketing briefs
Aqua Pharmaceuticals appointed Ted White to VP, sales. White's responsibilities include managing Aqua's “rapidly growing sales force,” according to a company announcement. White joins Aqua from Novartis, where he worked as managing director. Aqua is a specialty pharma focused on dermatology products.
Clinical Data will launch Viibryd, a depression medication, during the second quarter of 2011. The brand received FDA approval on January 21, and 150 sales reps will target psychiatrists and high-prescribing primary care physicians at launch, Drew Fromkin, CEO and president at Clinical Data, told MM&M. Clinical Data reps will “more likely…focus on the specialty psychiatry side, and hope to expand through other relationships on the primary care side,” said Fromkin.