Professional Marketing briefs

Physician requests of online drug samples were up nearly threefold over the same period in 2010 as of January, according to a Physicians Interactive Holdings study, and more than 75,000 physicians are participating in online sampling programs each month. The study found requests had risen 277% in a year as companies compensate for smaller sales forces with online sampling programs.

Pharma sector job cuts have fallen 87% from 26,165 positions eliminated a year ago to 3,385 this year, according to the latest Challenger, Gray & Christmas job cut report, which placed long time job loss leader pharma solidly in the middle of the pack for cuts, between electronics and consumer products. The industry cut 960 jobs in March—that's out of 41,528 across all industries. On the downside, the sector didn't even place in the firm's top 15 industries by announced hires.

GlaxoSmithKline is in a sales rep “war for talent” in China and India, GSK's emerging markets head Abbas Hussain told Bloomberg. He said the company sees about 20% turnover in its sales forces for those two key markets each year as reps take better offers with rival companies such as Pfizer and Sanofi-Aventis, and GSK is experimenting with delayed incentives to hold on to reps, Bloomberg reported.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.