Professional Marketing briefs
In an effort to bridge the gap between physicians and their patients' understanding, management and payment of their medications, PDR Network has created a digital database called the PDR Patient Resource Guide for Physicians. The Resource Guide provides physicians with a single digital resource—which they are able to access online, via mobile device or within their EHR system—to help their patients with medication options.
Full-service strategic sales and marketing consulting firm Delta Point has announced the addition of Matt Murphy to the position of executive account director. Murphy brings to Delta Point a wealth of experience, based on his 17-year career with AstraZeneca, and has demonstrated as such by winning numerous awards with each position in sales, sales leadership, and training. He will be based in the Malvern, PA, office.