Professional Marketing briefs

Enzo Life Sciences, a division of Enzo Biochem Inc., has named Kara Cannon head of global marketing. She was previously at the Pall Corporation, holding executive positions in diagnostics, biotechnology and biosciences. 

Healthcare market research firm Manhattan Research has released data from its Digital MedTech Physician study, which focuses on the needs of device and medtech marketers. More than 800 practicing US physicians were surveyed on the digital channels they use to learn about medical devices and how they connect with device companies. 

Concentric Pharma Advertising has launched a campaign for Oceana Therapeutics' Solesta, a device indicated to treat adult fecal incontinence. Concentric has also created the website SolestaInfo.com, which provides more information for HCPs and consumers.

ImpactRx, a company known for measuring the impact of promotion on physician prescribing behavior, has acquired TargetRx, Inc., an insight provider into the drivers of HCP behavior on pharma companies. The new company will be known as ImpactRx and led by current ImpactRx president and CEO, Gregory Ellis.

You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.