Professional Marketing briefs
Enzo Life Sciences, a division of Enzo Biochem Inc., has named Kara Cannon head of global marketing. She was previously at the Pall Corporation, holding executive positions in diagnostics, biotechnology and biosciences.
Healthcare market research firm Manhattan Research has released data from its Digital MedTech Physician study, which focuses on the needs of device and medtech marketers. More than 800 practicing US physicians were surveyed on the digital channels they use to learn about medical devices and how they connect with device companies.
Concentric Pharma Advertising has launched a campaign for Oceana Therapeutics' Solesta, a device indicated to treat adult fecal incontinence. Concentric has also created the website SolestaInfo.com, which provides more information for HCPs and consumers.
ImpactRx, a company known for measuring the impact of promotion on physician prescribing behavior, has acquired TargetRx, Inc., an insight provider into the drivers of HCP behavior on pharma companies. The new company will be known as ImpactRx and led by current ImpactRx president and CEO, Gregory Ellis.