Professional Marketing briefs

Following an agreement signed in Q3, Pfizer's US sales reps are deploying Callidus Software Inc.'s iCentera Sales Enablement SaaS platform to improve internal sales, contract sales and channel partners.   

Sucampo Pharma Americas, Inc., wholly owned subsidiary of Sucampo Pharmaceuticals, has named Greg Deener VP, marketing, strategy & implementation. He will oversee marketing functions related to Sucampo's approved drugs and play a key role in developing global marketing strategies.

Pharma and healthcare market research firm Manhattan Research has expanded its custom research capabilities for marketing topics, patient groups, physician specialties and geographic regions.

Physicians Proviso (P2), a national private physicians' network, has launched out of the New Orleans area. Now active in 15 states, including New York, Texas and California, the network plans to expand outreach throughout the country.

Marken, a worldwide support provider of clinical research logistics, has launched a global brand and advertising campaign focusing on its unique position in the pharma industry.

The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.