Professional Media briefs: February 2013

Time Inc. has rebranded its targeted marketing division as ­Targeted Media Health and refocused it exclusively on pharma and other healthcare advertisers. The division also offers OTC and wellness-brand related content. “Adding targeted digital and mobile offerings, as well as an in-home magazine component, makes Targeted Media Health a one-stop solution for fulfilling the dimensional elements of any pharmaceutical brand initiative,” said VP managing director John Kenyon.

Wiley, the Physiological Society and the American Physiological Society have teamed up to create the open-access journal Physiological Reports. It is the first online-only journal for the societies and pools the peer-reviewed print and online research published in journals including ­Experimental Physiology.

Wolters Kluwer Health is now the owner of Health Language. The publisher wrapped the acquisition January 4. Health Language is a leader in medical management terminology, and its databases and software help groups like payers and hospitals reconcile medical vocabularies and administrative codes. Terms of the transaction were not disclosed.
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The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.