Professional Media briefs: February 2013

Time Inc. has rebranded its targeted marketing division as ­Targeted Media Health and refocused it exclusively on pharma and other healthcare advertisers. The division also offers OTC and wellness-brand related content. “Adding targeted digital and mobile offerings, as well as an in-home magazine component, makes Targeted Media Health a one-stop solution for fulfilling the dimensional elements of any pharmaceutical brand initiative,” said VP managing director John Kenyon.

Wiley, the Physiological Society and the American Physiological Society have teamed up to create the open-access journal Physiological Reports. It is the first online-only journal for the societies and pools the peer-reviewed print and online research published in journals including ­Experimental Physiology.

Wolters Kluwer Health is now the owner of Health Language. The publisher wrapped the acquisition January 4. Health Language is a leader in medical management terminology, and its databases and software help groups like payers and hospitals reconcile medical vocabularies and administrative codes. Terms of the transaction were not disclosed.
You must be a registered member of MMM to post a comment.

Email Newsletters

Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.