Professional Media briefs: June 2012

Communication company DMD is tweeting a marketing term a day on its new Twitter feed. The feed,  @DMD_Digital, posts a mix of new and old terms. SoLoMo—the convergence of social, local and mobile—is one recent example. A DMD rep told MM&M they hope to have of 2,000 followers by the end of the year.

Elsevier is the new publisher of The American Journal of Geriatric Psychiatry. Lippincott Williams & Wilkins, a division of Wolters Kluwer, has published the monthly journal for seven years. A spokesperson for the journal told MM&M that five potential publishers were in the running. “Elsevier was chosen based on the belief that it was best for the long-term growth of the journal—especially in the international arena,” she said.

Springer has hit a milestone in its efforts to digitize: the company said more than 200,000 titles are now part of the iBookstore inventory. The Springer Handbook of Nanotechnology, Pattern Recognition and ­Machine Learning and the series Graduate Texts in Mathe­matics are among the ebook titles being offered. Springer says that it also plans to digitize its archives, which date back to the 19th century.
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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.