Professional Media briefs: May 2012

Professional Media briefs: May 2012
Professional Media briefs: May 2012

Publisher Thieme released the Color Atlas of Dermatology in March.  The atlas is laid out in a left-right format, with descriptions along the left that highlight the salient points of the featured images on the right. Author Dr. Martin Rocken said in a statement that he hoped the atlas can be used as a refresher piece as well as a teaching text.

MedPage Today saw monthly registered users jump 238% to 16,000 a month from 2010 to 2011, while unique monthly visits rose 228% to over 1.9 million a month, said parent Everyday Health, citing Manhattan Research data. Overall, traffic increased 80% in 2011, according to comScore figures, Everyday Health said. Meanwhile, Medscape Mobile now has 2 million registered users, according to parent (and Everyday Health archrival) WebMD.

Nature Publishing Group said it is launching an open-access peer-reviewed journal, Emerging Microbes and Infections. The journal's focus will include new microbes, drug resistance and immunity evasion. It is the company's 13th journal in the Asia-Pacific region and will be overseen by an 86-member editorial board and two co-Editors-in-Chief. The publication is expected to go live in July.
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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.

A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.