Professional Media Briefs

Brandofino Communications partnered with Augme Mobile to create Augme Mobile Health, a mobile service offering pharma brands a platform to deliver content direct to mobile phones. Consumers can request coupon offers, brochures and other information by text message.

Slack Incorporated promoted Mike Graziani to VP, sales. Graziani was previously senior director of sales and marketing for Slack's specialty medicine division. In his new role, Graziani will manage sales teams for the specialty medicine, surgery & related sciences, association services and classified sales divisions.

CMPMedia's title Diagnostic Imaging Europe introduced a new magazine layout and expanded its editorial board to include six new international advisors: Filipe Caseiro, of Portugal; Katarzyna Gruszczynska, of Poland; Andrea Klauser, of Austria; Philippe Lefere, of Belgium; Anne Paterson, of the UK; and Anders Persson, of Sweden.

The New England Journal of Medicine launched a Facebook page, joining other professional publications in the medium. The NEJM's Facebook page offers recent and popular articles, and a weekly podcast summary.
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Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.

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