Professional Media Briefs

Brandofino Communications partnered with Augme Mobile to create Augme Mobile Health, a mobile service offering pharma brands a platform to deliver content direct to mobile phones. Consumers can request coupon offers, brochures and other information by text message.

Slack Incorporated promoted Mike Graziani to VP, sales. Graziani was previously senior director of sales and marketing for Slack's specialty medicine division. In his new role, Graziani will manage sales teams for the specialty medicine, surgery & related sciences, association services and classified sales divisions.

CMPMedia's title Diagnostic Imaging Europe introduced a new magazine layout and expanded its editorial board to include six new international advisors: Filipe Caseiro, of Portugal; Katarzyna Gruszczynska, of Poland; Andrea Klauser, of Austria; Philippe Lefere, of Belgium; Anne Paterson, of the UK; and Anders Persson, of Sweden.

The New England Journal of Medicine launched a Facebook page, joining other professional publications in the medium. The NEJM's Facebook page offers recent and popular articles, and a weekly podcast summary.

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The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.