Professional Media Briefs

Brandofino Communications partnered with Augme Mobile to create Augme Mobile Health, a mobile service offering pharma brands a platform to deliver content direct to mobile phones. Consumers can request coupon offers, brochures and other information by text message.

Slack Incorporated promoted Mike Graziani to VP, sales. Graziani was previously senior director of sales and marketing for Slack's specialty medicine division. In his new role, Graziani will manage sales teams for the specialty medicine, surgery & related sciences, association services and classified sales divisions.

CMPMedia's title Diagnostic Imaging Europe introduced a new magazine layout and expanded its editorial board to include six new international advisors: Filipe Caseiro, of Portugal; Katarzyna Gruszczynska, of Poland; Andrea Klauser, of Austria; Philippe Lefere, of Belgium; Anne Paterson, of the UK; and Anders Persson, of Sweden.

The New England Journal of Medicine launched a Facebook page, joining other professional publications in the medium. The NEJM's Facebook page offers recent and popular articles, and a weekly podcast summary.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.