Professional Media briefs

Elsevier's Skin & Allergy News Digital Network launched Product Zone, a targeted product and digital resource center designed to assist dermatologists, physicians and related healthcare professionals in making informed purchasing decisions. The microsite will feature videos, white papers, webcasts, case studies as well as more than 4,000 derm product, company and resource listings.

Wolters Kluwer Health's Ovid unit announced it has partnered with nine new premium publishers to deliver full-text content through its OvidSP search, discovery and management platform. Ovid, which offers customizable electronic research info for the medical, scientific and academic markets, works with over 150 publishers.

GlaxoSmithKline wrote a “Dear doctor” letter to recipients of a GSK-sponsored paid supplement hyping Avodart, Dow Jones Newswires reported. The  supplement ran in the May 2009 edition of the journal Urology and included clinical trials data on Avodart's prostate cancer-fighting abilities, for which the drug does not have FDA approval. In the letter, GSK North America head Dierdre Connelly conceded that the company had helped to develop content and select the authors of the supplement.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.