Professional Media briefs

Wiley-Blackwell, the publishing arm of John Wiley & Sons, announced plans to add over 40 titles to its journal portfolio in 2011, including 11 new launches. Thirty-five of the titles will be published in collaboration with societies and organizations. The deal includes Clinical Obesity, International Forum of Allergy and Rhinology, the Journal of Midwifery & Women's Health, the Australian Journal of Psychology, and 11 journals published by the British Psychology Society, among others.

Prescribing Reference, Inc. (PRI) and AnswersMedia announced the launch of Patient Advisor, an online drug, health and nutrition resource for consumers. The Patient Advisor site integrates PRI's Monthly Prescribing Reference drug database with educational videos and articles about daily nutrition and healthcare regulations. PRI is a division of Haymarket Media, publisher of MM&M.

The COPD Foundation adopted the bi-monthly COPD: Journal of Chronic Obstructive Pulmonary Disease as its official journal. The journal, which offers “an in-depth and easy to access array of research findings…is an ideal partner for the Foundation,” said COPD Foundation president John Walsh, in a statement. The journal, published by Informa Healthcare, launched in 2004.
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Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.

What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.