Professional Media briefs

PDR Network has named Richard Altus company president. He joins PDR from ImpactRx, where he was president and CEO from 2006 to August 2011. At PDR, Altus will supervise overall operations and help expand the company's digital product offerings.

Global medical publisher Elsevier has launched an iPad edition of the European Journal of Cancer (EJC), beginning with the September 2011 issue. All 18 annual issues of the EJC are now offered via the EJC App in the App Store.

The American College of Cardiology (ACC) and The American Journal of Managed Care (AJMC) have launched the Community on Payment Innovations, a website to advance the payment-reform debate and promote an environment in which patients can access high-quality, affordable care.

AF Stat: A Call to Action for Atrial Fibrillation, has issued updates for its free smartphone app and desktop widget, AFib Educator, which helps HCPs better explain atrial fibrillation to their patients.

Publicis Healthware International (PHI) and dotSUB have launched, a video portal that allows users to access quality healthcare and wellness content from sources around the globe.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.