Promotional med ed firms: IntraMed Educational Group

Company Profile
IntraMed is a full-service agency offering a unique combination of strategy, service and content. Over decades of operation, IntraMed remains at the forefront of innovative educational solutions, from developing scientific communications to positioning and disseminating them to the most appropriate audience. IntraMed is proud of maintaining the highest educational and professional standards in its contacts with clients and the healthcare community.

Services and Offerings
IntraMed offers a complete spectrum of medical education solutions, including: 
  • Medical content and strategy support
  • Opinion leader identification and development
  • Publication strategy and planning
  • Speakers bureau management 
  • Expanding message opportunities by utilizing a broad range of vehicles, including print,  multimedia, online and live events. 

Ruben Gutierrez, EVP, Managing Partner

Case Study 
To introduce a new class of antiviral agents to a sophisticated audience in a crowded marketplace, IntraMed developed a multilayered educational program using an experienced team of scientists, strategists and treaters. 

To gather the latest important data, our teams attended key conferences to conduct competitive intelligence, and also performed extensive literature surveillance. We then convened key physicians to get feedback on the most essential data and how we can educate treaters. The information was disseminated to marketing and regional medical staff. It was also packaged in understandable concepts by our scientific and image-development teams, and included in slides that were presented in educational programs. To ensure consistency, the medical and strategic staff reviewed all materials and assisted all partner agencies (professional, consumer, PR, interactive) in developing appropriate materials with the same “look and feel” and message flow. 
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