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Healthcare brands turn to emotion, to better tell their stories

It's never been easy for pharmaceutical companies or healthcare brands to authentically engage with patients or with doctors.
How should pharma market to millennials?

The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.
Pricing pressure is the new new normal for drugmakers

Drug prices, as you may have heard, are kind of high. But price growth has slowed after sharp spikes in 2014 and 2015.
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Profiles in Creativity

This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.
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December 01, 2013

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