Research firm surveys docs by iPhone

Market-research firm ImpactRx has launched an iPhone application it says provides pharmaceutical companies insights into drug therapy promotion.

The tool allows clients to ask research questions that gauge the effect of market events—a product launch, competitive product entry or REMS—on clinical decisions. Questions are posed at the point of prescribing, not some time later like a recall-based instrument.

“That provides the ability to get real-time data,” said Brian Leiser, SVP, product development and marketing, ImpactRx.

The physician-facing survey app, which is slated for release on iPad this fall, is accessible to the 3,900 high-prescribing physicians in the ImpactRx network. The physician panel is representative of the total high-prescribing segment, is geographically dispersed and reflects all specialties, Leiser said.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.