Sanofi-Aventis, Cegedim Dendrite join forces

Cegedim Dendrite inked a three-year agreement with Sanofi-Aventis to provide Mobile Intelligence CRM solution to over 20,000 users across 28 countries including the US, France and Japan.

Laurent Labrune, CEO of Cegedim Dendrite, said that his company has demonstrated the best capability to proactively support Sanofi-Aventis' business model evolution toward multichannel CRM, key account and KOL management, with the lowest investment.

Labrune added that the integration of Mobile Intelligence Solution with OneKey will enable Sanofi-Aventis to benefit from a unique database on a worldwide scale, gaining the company an optimized ROI on data management.

The solution has just been deployed for the managed markets group in the US, France and Spain will follow in the first quarter of 2010.

Cegedim Dendrite is a provider of customer relationship management solutions.

The company also provides sales, marketing and regulatory compliance solutions in more than 80 countries.

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