Click the above link to access the complete Digital Edition of the 2014 MM&M Digital Guide, with all text, charts and pictures.
Five digital healthcare experts offer elevator insights on the state of digital pharma—the ups, the downs and how to get to the next level
Digital health continued to find a home at the annual consumer electronics shindig in the desert, with fitness, wellness and medical exhibitors up 30%. AstraZeneca's Joe Shields walked the halls to check out what's hot in health tech
At last the FDA has offered some semblance of guidance for digital promotional activities in the medical space. Was it worth the wait? And will it change anything? Peter Pitts picks it apart
If you still crave the comfort of referring to mobile, social media and other digital components as "channels," then at least consider renaming them "human channels." James Chase reports
Click the above link to access the complete Digital Edition of the March 2014 issue, with all text, charts and pictures.
News on IBM, Google, Glooko and Welltok
Carrie Bourdow, Vice president, marketing, Cubist Pharmaceuticals
Social media marketing has the best reach and results when it is part of a larger digital marketing strategy