Features

Agency Medical Advertising Hall of Fame inductees of 2016

Medical Advertising Hall of Fame inductees of 2016

A pharma research forefather. An agency builder. A "guy you wanted in the room." These Medical Advertising Hall of Fame inductees are a professionally diverse and richly worthy trio.

Payer/Managed Markets With PCSK9s, payers say, 'Let the market decide'

With PCSK9s, payers say, 'Let the market decide'

It's possible that payers won't prove the wild card in the PCSK9 derby. Instead, physician preference may do more to shape the market and maybe even force payers' hands.

Commercial Medicines360 CEO battles for IUD access

Medicines360 CEO battles for IUD access

Prior to Medicines360's arrival on the scene, there were only three IUDs on the market. The lack of competition drove prices sky-high.

Pipeline

Top 25 metabolic products, 2014-2015

Sanofi is the category leader. Its product, Lantus Solostar, brought in $5.27 billion in US sales between October 2014 and September 2015.

Pipeline Diabetes R&D narrows in on glycemic control

Diabetes R&D narrows in on glycemic control

New entrants in the type 2 diabetes treatment market share a similar goal: To solve patients' constant struggle with glycemic control.

Commercial Marketing challenges remain in crowded metabolic market

Marketing challenges remain in crowded metabolic market

Experts insist that R&D efforts in the category must mirror educational campaigns and lifestyle changes, and quickly.

Features Read the complete January 2016 Digital Edition

Read the complete January 2016 Digital Edition

Click the link below to access the Digital Edition of the January 2016 issue of MM&M, with all text, charts and pictures.

Top 40 Transformers Ryan Olohan

Ryan Olohan

Ryan Olohan, National industry director, healthcare, Google

Top 40 Transformers Halle Tecco

Halle Tecco

Halle Tecco, Managing director, Rock Health

Top 40 Transformers Dr. Robert Wachter

Dr. Robert Wachter

Dr. Robert Wachter, Professor, chief of the division of hospital medicine, University of California, San Francisco


The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.