Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Features

Features Therapeutic Focus: Rare Diseases

Therapeutic Focus: Rare Diseases

The rare disease drug market is making history with its steady growth and burgeoning pipeline—and owing to continuing breakthroughs in gene therapy, the biggest advances are yet to come. Rebecca Mayer Knutsen reports on a sector that is thriving—and on the possibility that issues around pricing can slow its surge

Features Meg Columbia-Walsh, Founder & CEO, Inverse Mobile

Meg Columbia-Walsh, Founder & CEO, Inverse Mobile

Session: Inter-generational CEO Summit Panel

Features Josh Stein, CEO & Co-Founder, AdhereTech

Josh Stein, CEO & Co-Founder, AdhereTech

Session: Inter-generational CEO Summit Panel

Features Benjamin Wolin, Chief Executive Officer & Co-Founder

Benjamin Wolin, Chief Executive Officer & Co-Founder

Session: Inter-generational CEO Summit Panel

Features Ingo Elfering, Indivior, Chief Information Officer

Ingo Elfering, Indivior, Chief Information Officer

Session: Navigating Pharma Internal

Features Michele Polz, Biogen Idec, Head, Patient Insights, Global Commercial Strategy

Michele Polz, Biogen Idec, Head, Patient Insights, Global Commercial Strategy

Session: Rapid innovation and Big Pharma

Features Headliner: Scientist CEO sets sights on Sierra Leone

Headliner: Scientist CEO sets sights on Sierra Leone

Thomas Sack, President and CEO, MRIGlobal

Features Read the complete January 2015 Digital Edition

Read the complete January 2015 Digital Edition

Click the above link to access the complete Digital Edition of the January 2015 issue of MM&M, with all text, charts and pictures.

Features The Top 40 Healthcare Transformers

The Top 40 Healthcare Transformers

Change within a set-in-its-ways industry can be scary—that is, unless you've got the will and bravado to tackle it head-on. Here are the 40 inventors, ­strategists, advocates and wonks who are challenging, disrupting and otherwise transforming the healthcare business.

Features Phone-free connections?

Phone-free connections?

At any well-run business meeting, a smartphone is not only disruptive but also signals that its user is less than fully engaged with the business at hand

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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