Features - Medical Marketing and Media

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MM&M Awards: The Hunt for Red October

James Chase February 01, 2012

The MM&M Awards 2012 program is open for business.

Managed Care: Preferential Treatment

Elizabeth Jeffords February 01, 2012

Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?

Medical Advertising Hall of Fame: Lasting Legends

February 01, 2012

The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements

MM&M Therapeutic Focus: Cardiovascular

Noah Pines February 01, 2012

New cardiovascular treatments are gaining FDA approval as massive brands lose patent protection. Noah Pines on the potential of these new entrants to replace that lost revenue

Patient Education: Vying for Attention

Marc Iskowitz February 01, 2012

Marc Iskowitz on how Shire's disease-awareness campaign engaged untreated Gen Y-ers, and why it's time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market

Cradle of a Crisis

Noah Pines January 01, 2012

Makena, KV Pharma's drug for preventing preterm birth, has been no bundle of joy. In an exclusive interview, Noah Pines finds how the firm has navigated its difficulties and started to rebuild trust

All-Star Media Brand of the Year: Medical Economics

Tanya Lewis January 01, 2012

Media Brand of the Year: Medical Economics. From left: EVP, chief administrative officer Tom Ehardt, and EVP Georgiann Decenzo

All-Star Small Marketing Team of the Year: Incivek, Vertex

Marc Iskowitz January 01, 2012

Small Pharma Marketing Team of the Year: Incivek. From left: Pamela Stephenson, VP of marketing in charge of Incivek brand; Paul Daruwala, VP of marketing/HCV franchise, Vertex Pharmaceuticals

All-Star Large Marketing Team of the Year: Victoza, Novo Nordisk

James Chase January 01, 2012

Large Pharma Marketing Team of the Year: Victoza. From left: John Spera, brand director, Victoza PCP marketing; Will Bainbridge, VP, Victoza brand; and Jeff Fayer, brand director, Victoza patient marketing

All-Star Agency of the Year: ICC Lowe

Marc Iskowitz January 01, 2012

Agency/Network of the Year: ICC Lowe. From left: Steve Viviano, CEO; Chet Moss, chief creative officer; Paul O'Neil, president, ICC Lowe

All-Star Company of the Year: Boehringer Ingelheim

Matthew Arnold January 01, 2012

Company of the Year: Boehringer Ingelheim. From left: President/CEO Greg Behar; David Pass, VP, US pipeline marketing; and Kathleen Dowd, VP, respiratory marketing

Leadership Exchange: Multichannel Marketing

James Chase December 01, 2011

Choosing channels and creating an integrated campaign isn't easy, but our panel of experts can help. James Chase directs the discussion

Pipeline 2012: Pharma's Front-Runners

Marc Iskowitz December 01, 2011

Profiling a dozen agents on deck plus many products in the wings, MM&M's Pipeline 2012 sees a year of change.

Pharma Marketing Outlook 2012: Anderson's 360

Noah Pines December 01, 2011

Sanford Bernstein's Tim Anderson, MD, who has taken Institutional Investor's top ranking three years running, on what 2012 has in store

Pharma Marketing Outlook 2012: Detailing D.C.

Matthew Arnold December 01, 2011

To stave off federal budget cuts, the drug industry needs to show politicians its worth as a vital source of jobs, treatments and innovation

What agencies and clients want

James Chase, Marc Iskowitz November 01, 2011

As pressure mounts on the industry, it's more important to make the agency-client relationship work. James Chase and Marc Iskowitz ask agency leaders and pharma marketers what they want from each other

Pharma Sales Report: Special Force

Marc Iskowitz November 01, 2011

Seeking part of the primary care market, specialty and biotech firms are filling the void being left by Big Pharma. Marc Iskowitz on the strategies and tactics for engaging customers and maximizing sales budgets

700 Stars: The MM&M Awards 2011

James Chase November 01, 2011

Almost 700 of the industry's brightest stars came to New York's Cipriani 42nd Street for the sold-out MM&M Awards 2011 dinner and ceremony.

The MM&M Awards 2011 Judges

October 13, 2011

This summer, a highly regarded group of 40 of the industry's biggest doers, thinkers and opinion makers used their combined expertise to review and score several hundred entries for the MM&M Awards 2011

Best Total Integration Program for Large Companies

October 13, 2011

Recognizes and rewards the best use of different media for a single campaign for maximum measurable effect for clients companies with $10 billion or more in 2010 worldwide revenue.