Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Features

Features Biotech Report: Will Gene Therapy Go Mainstream?

Biotech Report: Will Gene Therapy Go Mainstream?

The products are safe. The science is rock-solid. Patients are champing at the bit. But as much as the industry may be lining up behind gene therapies, marketing and operational questions abound. Larry Dobrow reports on the current state of the gene therapy union

Features Therapeutic Focus: Oncology

Therapeutic Focus: Oncology

Today's cancer therapies have an unlikely champion in their corner: the immune system. Scientists are training the natural disease defender to KO cancer for good—and pharma companies are drooling over the flashy premium prices and commercial success of marketed immunotherapies, which have ignited vigorous pipeline work. Rebecca Mayer Knutsen surveys the $32-billion US cancer segment

Features Headliner: Silk smooths Takeda myeloma shift

Headliner: Silk smooths Takeda myeloma shift

He didn't want to just invest in a winning horse—he wanted to help groom it

Features Editor's Desk: Off-label and on the record

Editor's Desk: Off-label and on the record

Taking a look back at what's happened—and what hasn't happened—on the healthcare communications policy front so far this summer

Features Leadership Exchange: 21st Century Promotion

Leadership Exchange: 21st Century Promotion

From the 21st Century Cures Act to Amarin's off-label suit, Marc Iskowitz asks seven experts what the confluence of policy developments means for pharma promotion

Features Top 100 Agencies 2015: Intouch Solutions

Top 100 Agencies 2015: Intouch Solutions

Digital prowess drives this Kansas City-based agency toward the $100-million mark

Features Top 100 Agencies 2015: Infuse Medical

Top 100 Agencies 2015: Infuse Medical

Going deeper with existing clients

Features Top 100 Agencies 2015: HLG Communications

Top 100 Agencies 2015: HLG Communications

Reinventing to offer more to clients

Features Top 100 Agencies 2015: Heartbeat Ideas & Heartbeat West

Top 100 Agencies 2015: Heartbeat Ideas & Heartbeat West

A transition year wrought rejuvenation

Features Top 100 Agencies 2015: Healthcare Regional Marketing

Top 100 Agencies 2015: Healthcare Regional Marketing

A market-specific approach resonates

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.