Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Features

Features Shwen Gwee, Associate Director, (Global) Digital Customer Engagement, Biogen

Shwen Gwee, Associate Director, (Global) Digital Customer Engagement, Biogen

Session: Inspiring the Future 40

Features Marc Sirockman, Executive Vice President and General Manager, Artcraft Health

Marc Sirockman, Executive Vice President and General Manager, Artcraft Health

Session: The patient view on transformation: empathy, education and empowerment

Features Melissa Mackey, Head, Social Media CoE, U.S. Digital Medicines, Novartis

Melissa Mackey, Head, Social Media CoE, U.S. Digital Medicines, Novartis

Session: Inspiring the Future 40

Features Charles "Chuck" Gershman, Founder, President and COO, Kuveda, Inc.

Charles "Chuck" Gershman, Founder, President and COO, Kuveda, Inc.

Session: Intelligent Connections

Features Jill McNair, Director of Education, Outreach and Community Support, CISCRP

Jill McNair, Director of Education, Outreach and Community Support, CISCRP

Session: The patient view on transformation: empathy, education and empowerment

Features Paul Magill, Senior Advisor, McKinsey & Company

Paul Magill, Senior Advisor, McKinsey & Company

Session: Battle of the Big Idea

Features Read the complete April 2015 Digital Edition

Read the complete April 2015 Digital Edition

Click the above link to access the Digital Edition of the April 2015 issue of MM&M, with all text, charts and pictures.

Features SkillSets: Omnicare Inc.

SkillSets: Omnicare Inc.

A monthly showcase of companies offering expertise, experience and services within specific areas of the industry. This month: Rare Diseases

Features Engaging HCPs: Rep and a Hard Place

Engaging HCPs: Rep and a Hard Place

Technology has, quite clearly, transformed the role of the sales rep. But at the same time, predictions that the rep would go the way of the dodo bird have themselves been proved false. James Chase surveys the rep's role in a changing media and sales environment

The 2015 healthcare agency questionnaire, for firms hoping to be featured in the Top 100 Agencies issue, is live. Click here to be considered.

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