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Latest Features

Headliner: Sanjay Gupta, MD, Everyday Health

May 31, 2013

"You can tell people to live a healthy lifestyle, but a lot of people don't know what that means"
 

Direct Marketing: Message in a Bottle

Mark Grove, Joanne Fl May 31, 2013

As doctors' needs evolve, message delivery must align more with their preferences. Mark Grove and Joanne Flynn share a fresh approach for meeting the challenges of physician engagement
 

Mobile Apps: The App Score

Joe Shields May 31, 2013

As consumer mHealth apps have become more plentiful, Joe Shields asks whether we've all gone "app-crazy," or if apps have a real role to play in biopharma marketing and customer service
 

Therapeutic Focus: Infectious Diseases

May 31, 2013

Science is yielding all-oral therapies that can cure hepatitis C in three months, without injected interferon. But there are potential headwinds. Noah Pines sorts out the leaders in hep. C and the rest of the pipeline
 

Healthcare Marketers Trend Report: The Big Shift

May 31, 2013

Don't be fooled by flat spend—big changes are happening. James Chase offers key insights from a exciting new study
 

Devices & Diagnostics: A View to a Pill

May 31, 2013

5 breakthroughs at the intersection of devices and diagnostics that promise to make healthcare more effective and accessible. Matthew Arnold reports
 

2013 Pharma Report: Don't Look Back!

May 02, 2013

What's that image fading from view? Pharma just sped by one precipice, losing $30 billion in brand revenue to the patent cliff. But another scary patent peak lies ahead. Marc Iskowitz reports
 

Headliner: Mike Kaufmann, Cardinal Health

May 01, 2013

Mike Kaufman, Executive sponsor, Women's Initiative Network, Cardinal Health
 

MM&M Awards 2013: Judging Panel

May 01, 2013

The 2013 panel features a variety of esteemed leaders, thinkers and experts representing a range of disciplines. Their hard work will determine which agencies win gold on October 2 in New York.
 

Therapeutic Focus 2013: Rheumatology

May 01, 2013

Noah Pines on the roll-out of Pfizer's new RA pill Xeljanz, a biologic maker's response, and how the upstart may prompt a move away from needle-based therapies
 

Training & Education: Majoring in Change

Joe Dysart May 01, 2013

When it comes to conveying the changes that have transformed pharma, college degree programs can fall short. The answer may be faculty with pharma marketing experience, writes Joe Dysart
 

Co-pay/Loyalty Programs: Shuffling the Pack

Larry Dobrow May 01, 2013

Co-pay cards and loyalty/CRM programs are a hot topic. As Larry Dobrow finds, a big disconnect still divides the stakeholders in this field
 

Headliner: Kevin Rigby, Novartis Pharmaceuticals

April 01, 2013

Kevin Rigby, VP/US country head of public affairs, Novartis Pharmaceuticals
 

Orphan Diseases: Rare Rivalry

Tanya Lewis April 01, 2013

With two drugs for one ultra-orphan disease—Kynamro and Juxtapid—getting FDA's nod a month apart, intense competition is in the cards. Tanya Lewis looks at their commercial launches
 

Clinical Research: Trials & Tribulations

Joe Dysart April 01, 2013

Social, mobile or cloud-based technologies may take some getting used to for clinical investigators. But the need to trim the time and cost of R&D may make them worth a closer look. Joe Dysart reports
 

Therapeutic Focus 2013: Respiratory

April 01, 2013

As specialty drugs enter the respiratory market, alongside successors to current blockbusters, Noah Pines looks at how big pharma aspires to sustain sales, and how the new entrants are making inroads
 

MM&M's Best DTC Ads Ever

Deborah Dick-Rath April 01, 2013

The days of 350-million-dollar TV spending may be gone, but top DTC campaigns must still be tied to unique insights. And, as Deborah Dick-Rath finds, the best are. Here's her top 10
 

Direct-to-Consumer Report: DTC Drain

April 01, 2013

Consumer ad spend plunged in 2012, as the ranks of mass-market blockbusters thinned and marketers turned from TV toward digital. But the DTC debate rages on, even as evidence of its merits mounts
 

Headliner: Portal chief remodels web content

March 01, 2013

Mike Cunnion, CEO, Remedy Health Media
 

MAHF 2013: Honors Class

March 01, 2013

The industry turned out in droves to honor three luminaries and the 2013 'Future Famers' at the Medical Advertising Hall of Fame induction dinner on February 5
 

Agency Spotlight

Click here for MM&M’s guide to Healthcare Agencies
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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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