Features

Features Antidote: Are e-cigarettes safe?

Antidote: Are e-cigarettes safe?

The pros and cons of e-cigarettes

Features Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.

Features At Work With: Adam Scott Roberts

At Work With: Adam Scott Roberts

Adam Scott Roberts, Senior Vice President, Group Media Director, Communications Media Inc.

Features Upward Move: Maggie Helmig

Upward Move: Maggie Helmig

Maggie Helmig, EVP, global brand lead, Ogilvy CommonHealth

Features

People Moves: April 2014

Promotions and hires for manufacturers and agencies

Features Headliner: Pharma's type "A" exec—and mentor

Headliner: Pharma's type "A" exec—and mentor

Brian Goff, Global franchise head for hemophilia, Baxter

Features Non-Personal Promotion: A New Era in E-Sampling

Non-Personal Promotion: A New Era in E-Sampling

Sales force success in the new world of prescribing takes technology. Harris Kaplan and Ann Mayer say substituting e-sampling for rep time could be a game changer for specialty brands. Why this tactic's time is now

Features Rare Diseases: Orphans in Danger

Rare Diseases: Orphans in Danger

For rare diseases and orphan products, the future looks promising, but as Peter Saltonstall finds, significant research, educational and policy challenges remain. A view from one of the patient community's staunchest advocates

Features Therapeutic Focus 2014: Respiratory

Therapeutic Focus 2014: Respiratory

With generics firms taking aim at high-flying blockbusters, Big Pharma stalwarts in the asthma and COPD market are pinning their hopes for the future on a flurry of innovative biotech-developed assets. Noah Pines charts the rarefied air of the respiratory space

Features DTC Report: 10 Riskiest DTC Ads Ever

DTC Report: 10 Riskiest DTC Ads Ever

Here's a countdown of 10 risk-taking ads—five that our industry experts thought truly succeeded, followed by five that might have done better. It's our shout-out to brands that took a risk.

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