Features

Features

Cannes Roundtable: What's Really next for Pharma?

McCann Health hosted a lively debate on the future of pharma branding at the Cannes Lions Health international creative festival. MM&M sister publication Campaign listened in

Features Back Talk: Is Cost Myopia Unfocused?

Back Talk: Is Cost Myopia Unfocused?

Before you fire up your outrage and vent your spleen, take a long look inside your parents' (or your own) medicine chest

Features Private View: The Lions Share

Private View: The Lions Share

What to do next year to be sure to see your agency's efforts highlighted in the big-time venue Lions Health

Agency MM&M Awards 2015: The Short List

MM&M Awards 2015: The Short List

More than 100 handpicked healthcare marketing professionals spent hours analyzing and debating your MM&M Awards entries. Here are the ones that made the finalist cut

Features Viewpoint: The Ultimate Competitive Advantage

Viewpoint: The Ultimate Competitive Advantage

Features Viewpoint: One Way to Increase Customer Engagement

Viewpoint: One Way to Increase Customer Engagement

Features

Partner Forum: Are Wearables a Pharma Field Day?

The arrival of the Apple Watch—following hardware from Samsung and others—has sparked interest among app developers for use in consumer healthcare. Do wearables have a role in life-science sales and CRM?

At Work With At Work With Brian Crooks

At Work With Brian Crooks

Upward Move Upward Move: Nareda Mills

Upward Move: Nareda Mills

Features Washington Insider: 21st Century Cures

Washington Insider: 21st Century Cures

Passing the 21st Century Cures Act was a bipartisan success due to open lines of dialogue among stakeholders

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.