Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Features

Features

Does account + creative ≠ agency?

Changing pharma demands and the ever-expanding skills of job seekers (tech, UX, search, mobile) have altered agency team structure. How must agency-client relations change to keep to the new model?

Features Nothing (Im)personal

Nothing (Im)personal

With unprecedented numbers of practices locking out sales reps, pharma companies are being forced to do a better job of engaging HCPs in other ways

Features Men of Agency

Men of Agency

Francis Gace and Dr. H. James Barnum took different paths to the top but each left a lasting mark on the advertising business. Barbara Peck celebrates their legacies

Features Hot Space

Hot Space

Our second annual survey of patients, physicians and payers reveals a significant degree of frustration—on every side—in an around the ever-booming specialty drug segment. Sarah Morgan interprets the results

Features David Weingard, Founder & CEO, Fit4D

David Weingard, Founder & CEO, Fit4D

Session: Intelligent Connections

Features Therapeutic Focus: Rare Diseases

Therapeutic Focus: Rare Diseases

The rare disease drug market is making history with its steady growth and burgeoning pipeline—and owing to continuing breakthroughs in gene therapy, the biggest advances are yet to come. Rebecca Mayer Knutsen reports on a sector that is thriving—and on the possibility that issues around pricing can slow its surge.

Features Mobile Marketing Report: On Hold

Mobile Marketing Report: On Hold

It's not as though pharma marketers didn't see mobile coming. For the past half decade, they've discussed its potential to transform behaviors and relationships within the healthcare ecosystem. Yet now that mobile has arrived, they find themselves torn between caution and exuberance. Larry Dobrow explains

Features Meg Columbia-Walsh, Founder & CEO, Inverse Mobile

Meg Columbia-Walsh, Founder & CEO, Inverse Mobile

Session: Inter-generational CEO Summit Panel

Features Josh Stein, CEO & Co-Founder, AdhereTech

Josh Stein, CEO & Co-Founder, AdhereTech

Session: Inter-generational CEO Summit Panel

Features Benjamin Wolin, Chief Executive Officer & Co-Founder

Benjamin Wolin, Chief Executive Officer & Co-Founder

Session: Inter-generational CEO Summit Panel

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.

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