Features

Commercial Top 25 oncology brands in 2016, based on U.S. sales

Top 25 oncology brands in 2016, based on U.S. sales

Celgene's Revlimid tops the list, according to data compiled by EvaluatePharma.

Technology Infographic | What patients want: a better healthcare experience

Infographic | What patients want: a better healthcare experience

Patients are demanding more of their healthcare experience — and that includes from their healthcare providers, according to two new surveys.

Technology Drugmakers test out Tumblr, to tap specific audiences

Drugmakers test out Tumblr, to tap specific audiences

Pharma has more or less ignored the social-blog hybrid Tumblr, with the number of programs using it countable on a single hand. That's about to change.

Commercial Pharma companies, now marketing high-science drugs, rely more on medical affairs

Pharma companies, now marketing high-science drugs, rely more on medical affairs

Five years ago, the notion of medical science liaisons as a guiding voice in the marketing mix was borderline preposterous. Now they're called upon early and often.

Sponsored Roundtable: Market access takes center stage

Roundtable: Market access takes center stage

Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.

Careers From diversity to pricing issues, BMS marketing chief strikes a balance

From diversity to pricing issues, BMS marketing chief strikes a balance

Susan Sweeney has earned a reputation for such pragmatism and attentiveness to the things that really matter.

Features Read the complete July 2017 digital edition

Read the complete July 2017 digital edition

Read the 2017 Agency Issue in its entirety.

MMM Hall of Femme Photo | The 2017 Hall of Femme

Photo | The 2017 Hall of Femme

Meet 13 of our 16 Hall of Femme honorees.

Technology Drugmakers turn to tech to better demonstrate empathy

Drugmakers turn to tech to better demonstrate empathy

Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.

Sponsored Populism and Creativity, Live from Cannes, Presented by McCann Health

Populism and Creativity, Live from Cannes, Presented by McCann Health

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.