Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Features

Features Rare Diseases: Target Practice

Rare Diseases: Target Practice

The orphan-drug market was flying high before President Obama announced plans to devote $215 million to the funding of a Precision Medicine Initiative. Imagine the excitement among interested audiences now that those plans have picked up momentum. Frank Celia reports

Features DTC Report: DTC Unbound

DTC Report: DTC Unbound

DTC pharma advertising works—ask anyone. But over the years, its effectiveness has been blunted by FDA requirements that, marketers claim, befog rather than clarify. Larry Dobrow surveys the DTC landscape in the wake of the FDA's new—and some say revolutionary—guidance for communicating risk information in print ads

Features Drew Miller, Creative Director, frog design

Drew Miller, Creative Director, frog design

Session: Shifting Healthcare from Product to Experience

Features MarlaJan DeFusco BSN, RN, CPN, Lupus Health Activist, & Author, Luck Fupus Blog

MarlaJan DeFusco BSN, RN, CPN, Lupus Health Activist, & Author, Luck Fupus Blog

Session: The patient view on transformation: empathy, education and empowerment

Features Monique Levy, Vice President, Research, Manhattan Research

Monique Levy, Vice President, Research, Manhattan Research

Session: Closing Keynote

Features Dr. Navarra Rodriguez, Chief Medical Informatics Officer, AdvantageCare Physicians

Dr. Navarra Rodriguez, Chief Medical Informatics Officer, AdvantageCare Physicians

Session: The patient view on transformation: empathy, education and empowerment

Features DTC Report: Ten Best DTC Ads of 2014

DTC Report: Ten Best DTC Ads of 2014

Below, a review of last year's 10 best DTC ads, excerpted from MM&M's April cover story, "DTC Report: DTC Unbound," which will be viewable online on Wednesday, March 25. Mary Skoyles reports

Features Matt Brown, CEO, Guidemark Health

Matt Brown, CEO, Guidemark Health

Session: Inspiring the Future 40

Features Jack Barrette, CEO, WEGO Health

Jack Barrette, CEO, WEGO Health

Session: What is a business model and how do you sell it?

Features Lita Sands, Former Global Head, Digital Transformation, Novartis

Lita Sands, Former Global Head, Digital Transformation, Novartis

Session: The patient view on transformation: empathy, education and empowerment

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

Email Newsletters