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Latest Features

2013 Pharma Report: Don't Look Back!

May 02, 2013

What's that image fading from view? Pharma just sped by one precipice, losing $30 billion in brand revenue to the patent cliff. But another scary patent peak lies ahead. Marc Iskowitz reports
 

Headliner: Mike Kaufmann, Cardinal Health

May 01, 2013

Mike Kaufman, Executive sponsor, Women's Initiative Network, Cardinal Health
 

MM&M Awards 2013: Judging Panel

May 01, 2013

The 2013 panel features a variety of esteemed leaders, thinkers and experts representing a range of disciplines. Their hard work will determine which agencies win gold on October 2 in New York.
 

Therapeutic Focus 2013: Rheumatology

May 01, 2013

Noah Pines on the roll-out of Pfizer's new RA pill Xeljanz, a biologic maker's response, and how the upstart may prompt a move away from needle-based therapies
 

Training & Education: Majoring in Change

Joe Dysart May 01, 2013

When it comes to conveying the changes that have transformed pharma, college degree programs can fall short. The answer may be faculty with pharma marketing experience, writes Joe Dysart
 

Co-pay/Loyalty Programs: Shuffling the Pack

Larry Dobrow May 01, 2013

Co-pay cards and loyalty/CRM programs are a hot topic. As Larry Dobrow finds, a big disconnect still divides the stakeholders in this field
 

Headliner: Kevin Rigby, Novartis Pharmaceuticals

April 01, 2013

Kevin Rigby, VP/US country head of public affairs, Novartis Pharmaceuticals
 

Orphan Diseases: Rare Rivalry

Tanya Lewis April 01, 2013

With two drugs for one ultra-orphan disease—Kynamro and Juxtapid—getting FDA's nod a month apart, intense competition is in the cards. Tanya Lewis looks at their commercial launches
 

Clinical Research: Trials & Tribulations

Joe Dysart April 01, 2013

Social, mobile or cloud-based technologies may take some getting used to for clinical investigators. But the need to trim the time and cost of R&D may make them worth a closer look. Joe Dysart reports
 

Therapeutic Focus 2013: Respiratory

April 01, 2013

As specialty drugs enter the respiratory market, alongside successors to current blockbusters, Noah Pines looks at how big pharma aspires to sustain sales, and how the new entrants are making inroads
 

MM&M's Best DTC Ads Ever

Deborah Dick-Rath April 01, 2013

The days of 350-million-dollar TV spending may be gone, but top DTC campaigns must still be tied to unique insights. And, as Deborah Dick-Rath finds, the best are. Here's her top 10
 

Direct-to-Consumer Report: DTC Drain

April 01, 2013

Consumer ad spend plunged in 2012, as the ranks of mass-market blockbusters thinned and marketers turned from TV toward digital. But the DTC debate rages on, even as evidence of its merits mounts
 

Headliner: Portal chief remodels web content

March 01, 2013

Mike Cunnion, CEO, Remedy Health Media
 

MAHF 2013: Honors Class

March 01, 2013

The industry turned out in droves to honor three luminaries and the 2013 'Future Famers' at the Medical Advertising Hall of Fame induction dinner on February 5
 

Therapeutic Focus 2013: Metabolic

March 01, 2013

The prevalence of diabetes and obesity is still high, despite piecemeal attempts at treating them. Among drug makers' latest efforts: pills that address both at once. Noah Pines reports
 

Biosimilars: On Pins and Needles

March 01, 2013

Patent clocks are ticking on branded biologics worth billions. As time runs out, it's not clear when look-alikes will arrive in the US or be adopted, Deborah Weinstein reports
 

Journal Ad Report 2012: In a Bind

Larry Dobrow March 01, 2013

Pharma's turn to specialty drugs hasn't been good for print. Ad pages in medical/surgical journals fell steeply in 2012, despite the pickup in FDA approvals. Larry Dobrow reports the full-year numbers
 

Data & Analytics: Deep is the New Big

March 01, 2013

Meeting pharma's value-based reimbursement challenge: Marc Iskowitz looks at how companies, driven by payer and provider pressure, are leveraging Big Data across the product lifecycle
 

Headliner: Millennium marketer sprints ahead

February 01, 2013

Ryan Cohlhepp—Senior Director, Head of US Marketing, Millennium: The Takeda Oncology Company
 

Non-Personal Promotion: Digital to Docs

Peter Mehr February 01, 2013

With more sources of medical info than ever—both in print and online—many doctors are making the decision to unplug from pharma. How to reach them in the age of digital media
 

Agency Spotlight

Click here for MM&M’s guide to Healthcare Agencies
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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