Features

Features Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Features

Is guidance stifling social media?

Recent FDA draft guidance was meant to help companies create FDA-compliant tweets and handle third-party misinformation on the web. What other obstacles lie in the path of effective social media use?

Features Upward Move: Jose Rivera

Upward Move: Jose Rivera

Jose Rivera. EVP, account director, Concentric

Features At Work With: Chris Nelson

At Work With: Chris Nelson

Chris Nelson, VP of analytics and inbound marketing, Intouch Solutions

Features Washington Insider: Mistruths and half-truths about oncology meds

Washington Insider: Mistruths and half-truths about oncology meds

Demonizing new treatments distracts from the real problem: policies that focus on the near-term

Features DDR on DTC: Symbicort

DDR on DTC: Symbicort

A great new campaign for AZ's Symbicort cleverly uses the Three Little Pigs's nemesis, the Big Bad Wolf

Features Marketing to Millennials

Marketing to Millennials

Gen Y wants companies to stand for "Important missions and values"

Features Give docs a shot in the arm

Give docs a shot in the arm

Is there anything that pharma can do to make doctors' lives easier?

Features Private View: Immersive Ideas

Private View: Immersive Ideas

These multi-dimensional, surround-sound experiences suck you right in for living, breathing engagement

Features

Point of Care and Engaging HCPs (November 2014)

A monthly showcase of companies offering expertise, experience and services within specific areas of the industry.


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