Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.
Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike
GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?
Problems and changes have set ablaze criticism over the Sunshine Act's implementation
Noven's spots for Brisdelle send a positive brand message
Companies are realizing that they need to be more attuned to their audience
It may be time to adopt a model in which we help deliver healthcare
What good is information, if it forgoes the emotion that moves people to take action? Enter visual storytelling—an emerging art form designed to conjure up narratives through stirring imagery and simple messaging.
To see what's new in the women's health market, it might be necessary to take a look back. The return of the IUD is just one comeback shaping the future of a field that has never been a stranger to controversy. Noah Pines reports on the latest developments in this space
Welcome to patient education circa 2014: With patient expectations at an all-time high, pharma marketers are struggling to keep up in the quest to make meaningful contact with tech-empowered audiences. But a few savvy companies seem to have cracked the communication code, moving to the forefront of this movement. Larry Dobrow reports