Shwen Gwee, Associate Director, (Global) Digital Customer Engagement, Biogen

Shwen Gwee, Associate Director, (Global) Digital Customer Engagement, Biogen
Shwen Gwee, Associate Director, (Global) Digital Customer Engagement, Biogen

Shwen Gwee, Associate Director, (Global) Digital Customer Engagement, Biogen

Shwen brings over a decade of experience in digital strategy, social media and pharmaceutical marketing/communications, both on the client-side and at leading agencies, and across consumer and professional verticals. In his various professional roles, he has served as:

PRACTICE LEAD:
Leading the digital/social practice, building the team and growing business; establishing new partnerships, services and IP; developing integrated organizational workflows.

GLOBAL CONSULTANT: 
Advising teams and clients across the globe, including UK/EU, Latin America, and Asia.

INNOVATOR:
Developing and implementing creative new (digital) services; identifying and establishing partnership opportunities; working closely with health-tech startups and e-Patient influencers.

THOUGHT LEADER:
Meeting with internal leadership and digital/marketing/legal/etc. teams to present expert opinion and identify digital/social media needs; regularly featured in industry conferences and publications.

Shwen is a well regarded pioneer in Digital Health and Social Pharma, who was recently recognized as a “Top 40 Healthcare Transformer” by MM&M (2015). He has played chairing roles at Digital Pharma East since 2009 (including Social Innovation Day in 2014) and ALI's “Social Media and Multi-Channel Marketing for Pharma” since 2013. 

He also sits on a a number of advisory boards, including: Google (Healthcare), South by Southwest (SXSW), Digital Health Coalition and Medical, Marketing and Media, among others. 

Shwen's experience was forged on the "client-side" of pharma, where he was directly involved in over three Rx brand launches during his 7 year tenure inside pharma, as well as the commercialization of a company as it prepared to market and sell its first drug.

Shwen further honed and refined his skills as a digital strategist and social media thought leader on the agency-side, where he has worked with most of the top 10 global biopharmaceutical companies, mid-sized organizations and startups.

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