SK&A launches doc verification tool

Each year, up to 18 % of doctors move, retire, pass away or make other professional changes. If you're relying on a database of physicians and other healthcare practitioners, SK&A's DMR Source Verified offers “sophisticated match identification technology and research-based manual resolution” to help keep databases clean and up-to-date. The “manual resolution” aspect of the service stems from SK&A's research center, where an average of 6,000 telephone calls are made per day.  The company's over two million records are verified twice each year.

“The benefit of exceptional foundation databases combined with research-based resolution services via our research center enables SK&A to deliver the best overall healthcare data identification, cleanse and append results,” said Dave Escalante, president and CEO of SK&A, in a statement. “With DMR Source Verified, SK&A clients will increase the value of their sales and marketing data assets.” 

You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters


Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.