Study finds senior reads want more health info in papers

Senior newspaper readers want more information on health-related topics, an SPMG study says. Among other things, the survey found 68% want to see more ads and editorial content about high blood pressure. Other topics of interest to these readers include osteoporosis, arthritis and pain management.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


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