The Industry&s Big Night Out

Whew, what a night! Almost 700 medical marketers and publishers ascended on New York's Tavern on the Green, Nov. 2, for the MM&M Awards 2006, where they enjoyed cocktails, dinner, live entertainment and dancing.

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The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.