Vantage Point: Boosting Quality, Containing Costs

Shannon Armstrong
Shannon Armstrong

Last year, hospitals saw CMS's ­value-based purchasing initiative affect their adjustments for the first time—and they are taking this change seriously.  To protect their reimbursements, hospital officials are scrambling to find strategies for improving on quality measures.

But many hospitals lack the necessary data systems to make meaningful improvements in a short amount of time.  One hospital executive told GfK, “I have the best EMR system available, but I can't query 30-day re-admits.” Hospitals find themselves under extreme financial pressure as they struggle to deliver cost-effective care and perform against quality metrics.

As a result, hospitals are searching for innovative ways to boost quality and curtail costs. They are thinking through quality not just in terms of what occurs within their walls, but also the longer-term impact of choices and technologies on their patients.

Many see data as the silver bullet that can shift healthcare practice from a volume-driven business to one where quality choices lead to optimized outcomes.  As such, a whole new industry has emerged to provide analytics and predictive tools that support optimized care delivery and avoidance of error.

All stakeholders in the US health system are trying to navigate the landscape changes caused by healthcare reform and the increased use of quality-based payment systems.  Hospitals are struggling to ramp up performance on key metrics quickly, looking to a variety of data-driven tools to improve quality, systems and financial performance.  Look for more innovation in the use of health information technologies and Big Data to drive improvements in readmission and infection rates, as well as other core quality metrics.  

Shannon Armstrong is senior consultant for GfK's market access practice.

You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters

As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.