January 15, 2009
WeissComm acquires ODA, expands offerings
WeissComm has announced the acquisition of ODA, a San Francisco-based creative shop focused on healthcare brands.
The move will allow WeissComm, a predominantly PR firm, to establish a creative department and expand its offerings. “Clients want integrated marketing programs,” said Jim Weiss, CEO. “Communication is not any one single discipline, it's much more broad,” he said, noting that WeissComm will work with ODA on a mutual basis.
In addition to the acquisition of ODA, WeissComm partnered with Seattle-based Health Advocacy Strategies (HAS), a patient testimonial company. HAS identifies and captures motivated patients, for use as a repository for brand spokespeople, explained Weiss.
ODA's services include advertising, promotional materials, print collateral and a full-service interactive, web development capability, among other services. The agency scored work from Medtronic in December, to promote the company's portfolio of coronary vascular products.
Seattle-based HAS was founded by Robin Shapiro, a healthcare and biopharmaceutical veteran.