Which brands spent the most on professional ads in 2015?

Here's a look at the brands and companies that had the most ad spending in 2015 — how much they spent and the media they used. Click here to read the 2015 Professional Ad Report. 

2015's most advertised brand

There's a different look at the top of the list this year with relative newcomers — Lilly's Trulicity for diabetes and Gilead's Harvoni for hepatitis C — taking the first two spots, with outlays of $12.9 million and $11.5 million, respectively, in 2015. Remaining in third is Janssen's Xarelto, despite a 54% increase in ad spend, while the company's Invokana dropped to fourth place. Shire's Vyvanse shot up from 21st to fifth thanks to a tripling of ad expenditures for the ADHD treatment.

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The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.