You had to be there...

Last month, 800 execs flocked to Central Park to see 750-plus entries whittled down to just 24. And it certainly proved to be a night to remember.

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Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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