Few Americans purchase scripts online

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Few Americans use the Internet to purchase prescription drugs, according to the results of a recent study conducted by the Pew Internet and American Life Project. The study found that 4 percent of Americans have ever purchased prescription drugs on the Internet with even fewer buying drugs from pharmacies in other countries.
Three percent of Americans placed the order themselves and 1 percent had someone else do it, the study revealed.
Safety was a major concern of those purchasing prescription drugs online. Sixty-two percent of those polled said purchasing prescription drugs online is less safe than purchasing them at a local pharmacy. Twenty percent of Americans think such online purchases are as safe as local purchases. Eighteen percent of Americans responded
that they did not know or that it depends on the situation.
The survey was conducted using answers gathered during random telephone calls to 2,200 adults 18 and older, including 1,399 Internet users. The study has a margin of error of plus or minus 2 percentage points. Prescription drug prices have become a central political and policy issue in 2004.
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Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

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