Filmmakers try their hand at FluFlix

Share this article:
Novartis Vaccines and Diagnostics' contest soliciting user-generated content (UGC) from Web-savvy filmmakers continued to gain momentum during the month of October.

The “FluFlix Video Contest” posted on YouTube during September and October had garnered 32 entries at presstime on October 10.

The final deadline for submissions was 11:59 pm PST on October 26.

For the contest Novartis asked consumers to create their own Web videos detailing how influenza can affect everyday life.

The winner in each of three contest categories—kids and the flu, sports and the flu and workplace and the flu—was promised a $500 prize.

Contest winners are scheduled to be unveiled November 19.

For the 2007-2008 flu season, Novartis Vaccines and Diagnostics planned to ship over 60 million doses of the flu vaccine Fluvirin to the US.  

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Journal Ad Review: Reality Bites

Journal Ad Review: Reality Bites

Print's numbers may be taking some small steps in the right direction, but data is what the industry really wants to sink its teeth into. Larry Dobrow reports on what ...

Headliner: Proteus CEO takes an original path

Headliner: Proteus CEO takes an original path

Andrew Thompson, CEO, Proteus Digital Health

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...