Filmmakers try their hand at FluFlix

Share this article:
Novartis Vaccines and Diagnostics' contest soliciting user-generated content (UGC) from Web-savvy filmmakers continued to gain momentum during the month of October.

The “FluFlix Video Contest” posted on YouTube during September and October had garnered 32 entries at presstime on October 10.

The final deadline for submissions was 11:59 pm PST on October 26.

For the contest Novartis asked consumers to create their own Web videos detailing how influenza can affect everyday life.

The winner in each of three contest categories—kids and the flu, sports and the flu and workplace and the flu—was promised a $500 prize.

Contest winners are scheduled to be unveiled November 19.

For the 2007-2008 flu season, Novartis Vaccines and Diagnostics planned to ship over 60 million doses of the flu vaccine Fluvirin to the US.  

Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Private View: Discussing Women's Health

Private View: Discussing Women's Health

Dan Chichester, chief creative officer, LLNS