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 Financials

Business briefs: Amgen and Omnicom Group

February 12, 2013

Amgen said they will continue to spread out their efforts on two different commercial models: biologics and biosimilars.
 

Business briefs: Novo Nordisk

January 31, 2013

Novo Nordisk promoted a quartet of US execs to SVP and announced sales growth of 18% for 2012.
 

Soriot's status update for AstraZeneca: It's complicated

January 31, 2013

Sizing up his company amid a dismal annual results presentation, AstraZeneca CEO Pascal Soriot told analysts and investors: "We have become a little bit complicated and in many ways out of this, a bit conservative."
 

Company news: GSK, Salix

November 08, 2012

GlaxoSmithKline returned marketing rights on epilepsy drug Horizant to XenoPort effective April 30, 2013.
 

Company news: BMS goes over the patent cliff

October 24, 2012

Sales of Bristol-Myers Squibb's Plavix plunged 96% in the third quarter over the same period last year, contributing mightily to an overall 30% drop in sales of the company's products for the quarter, to $3.7 billion.
 

Amgen's Prolia, Enbrel get sales overhauls, DTC

October 24, 2012

Sales of Amgen's Prolia are set to rise after a "soft" quarter, thanks to a sales force overhaul and an impending return to TV advertising, the company said in a third quarter results call.
 

Lilly sales dip 11% as diabetes drugs feel payer pressure

October 24, 2012

Price increases and belt-tightening helped prop up Eli Lilly's third quarter, but loss of formulary positioning on two key products hurt sales.
 

Abbott, on track for split, posts strong Q2 numbers

July 18, 2012

Abbott Labs reported strong second quarter sales that, though mitigated by an unfavorable exchange rate, cheered analysts and investors, with muscular growth in Humira sales a high point.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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