158 W. 29th Street,
New York, NY 10011
212-894-9750 · Fax:
· Web: www.flashpointmedica.comFounded:
Omnicom, New York, N.Y.
Charlene Prounis, president; Helen Appelbaum, partner.
U.S. billings breakdown by media/source:
Genentech: Herceptin (professional projects); UCB: Tussionex; Valera:
Valstar; Integra: spinal fusion product; Noven: Vivelle-Dot projects; Forest: Faropenem projects.
Accounts gained (4):
Valera, Integra, Noven, Forest.
Accounts lost (0): Services:
Flashpoint is a full-service professional agency that differentiates itself by focusing on
and igniting critical moments for brands that drive change and growth — called flashpoints.
Services include: advertising/promotion, brand development — from brand audit workshops to
positioning/personality workshops, competitive claim assessments, prelaunch and launch
message development, market research methodology recommendations to a full-service studio
with interactive capabilities and more. Flashpoint has also pioneered a range of proprietary
marketing approaches, which include Doctor/Patient Encounter (DPE ) programs, by which
patients are motivated to initiate a productive dialogue with their doctor. A related approach, the
Rep Sales Effectiveness program, helps increase the value of the sales rep to the doctor.