Flashpoint Medica

Flashpoint Medica
Flashpoint Medica
158 W. 29th Street,
New York, NY 10011
Phone: 212-894-9750 · Fax:212-894-9751
Email: info@flashpointmedica.com · Web: www.flashpointmedica.com
Founded: 2005
Parent company: Omnicom, New York, N.Y.

Officers: Charlene Prounis, president; Helen Appelbaum, partner.

U.S. billings breakdown by media/source:

Alternative Media15.0%
Conventions/ exhibits15.0%
Direct marketing10.0%
Sales Materials15.0%

Healthcare accounts: Genentech: Herceptin (professional projects); UCB: Tussionex; Valera: Valstar; Integra: spinal fusion product; Noven: Vivelle-Dot projects; Forest: Faropenem projects.

Accounts gained (4): Valera, Integra, Noven, Forest.

Accounts lost (0):

Services: Flashpoint is a full-service professional agency that differentiates itself by focusing on and igniting critical moments for brands that drive change and growth — called flashpoints. Services include: advertising/promotion, brand development — from brand audit workshops to positioning/personality workshops, competitive claim assessments, prelaunch and launch message development, market research methodology recommendations to a full-service studio with interactive capabilities and more. Flashpoint has also pioneered a range of proprietary marketing approaches, which include Doctor/Patient Encounter (DPE ) programs, by which patients are motivated to initiate a productive dialogue with their doctor. A related approach, the Rep Sales Effectiveness program, helps increase the value of the sales rep to the doctor.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions