Fleishman-Hillard is moving to cash in on the shift to managed markets with a new healthcare public affairs shop headed by Anne Woodbury, an associate of former Speaker Newt Gingrich, and Sharad Mansukani, one of the architects of the Medicare Modernization Act.
The Omnicom Group company is opening Fleishman-Hillard Health Solutions Navigator, a Washington, D.C., unit offering regulatory and policy communications, reimbursement consulting and media and government relations services including public opinion research, grassroots and coalition development, corporate and cause partnerships, issue
advertising and large-scale public education programs.
Mansukani was a senior advisor and medical officer at the Center for Medicare and Medicaid Services, and served on the Bush Administration's Medicare Modernization Executive Committee. His focus at CMS was on prescription drug benefits, managed care enhancements and disease-management efforts, along with improving collaboration between CMS, the FDA and the NIH.
Woodbury, a longtime Gingrich aide, was most recently chief health advocate for the former House speaker's Center for Health Transformation.