MedScape's second Ethics Survey found that nearly three-quarters (72%) of doctors polled said a cheap meal won't influence which medicines they prescribe. Nearly a third said they'd dismiss a patient for non-adherence.
The makers of POM Wonderful pomegranate juice are firing back at the Federal Trade Commission with an ad campaign featuring the tagline: "FTC v. POM: You Be the Judge."
Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.