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Food

Survey says: Doctors want lunch

Deborah Weinstein November 19, 2012

MedScape's second Ethics Survey found that nearly three-quarters (72%) of doctors polled said a cheap meal won't influence which medicines they prescribe. Nearly a third said they'd dismiss a patient for non-adherence.

POM aims arch ads at FTC tormentors

Matthew Arnold May 24, 2012

The makers of POM Wonderful pomegranate juice are firing back at the Federal Trade Commission with an ad campaign featuring the tagline: "FTC v. POM: You Be the Judge."

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.