Former Amgen reps suing over tactics

Share this article:

Two former Amgen sales reps are suing the company claiming the biotech firm pushed its sales force to search doctor's medical records for potential patients in an effort to boost sales of psoriasis treatment Enbrel.

The reps are both seeking lost pay, punitive damages and compensation totaling over $15 million. They allege they refused to follow orders of their superiors that, they said, violated federal patient privacy laws under the Health Insurance Portability and Accountability Act (HIPAA).

In addition, the two sales reps said they were encouraged by their higher-ups to get insurance companies to approve reimbursement for Enbrel for patients with mild psoriasis, which can cost $20,000 to $50,000 per year, depending on severity of the condition.

Amgen said in a statement that the company does not comment on pending litigation.

“Our sales representatives follow compliance guidelines with absolute consistency,” an Amgen spokesman said in published reports.

HIPAA contains tough penalties for the disclosure of patient health information which include up to 10 years in jail and a $250,000 fine if the information is transferred or used for commercial advantage. 
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.