Former GSW exec forms Energy! & CompanyDaniel Teper, formerly chief operating officer of GSW Worldwide's international and specialty marketing division, has acquired the rights to a marketing initiative that he oversaw at GSW and has created a new entity, Energy! & Company.
The New York-based firm will be independently owned and continue to maintain a strategic relationship for professional and consumer advertising services with GSW Worldwide. Teper is the chief executive of the new company.
One of Energy! & Company's initial assignments is to act as management and communications partner for The Vascade Alliance, a new not-for-profit organization that brings together top medical specialists with food and pharma partners to promote an integrated approach to managing obesity, diabetes and cardiovascular disease. The agency will develop initiatives targeted at both physicians and consumers, Teper said.
Prior to GSW, Teper held marketing and management positions at Novartis, GSK and Sanofi-Aventis and leadership positions in the communications industry at Euro RSCG and Interpublic.