Former Pfizer CRM head joins renamed Omnicom unit

Share this article:
Lita Sands, formerly head of customer relationship marketing for Pfizer, has joined Unit 7, formerly known as LLKFB. Sands becomes chief client services director at the agency, which has counted her among its clients for the past four years. She reports to chairman and chief executive Loreen Babcock.
Sands' interim replacement at Pfizer is director of relationship marketing Deborah Radcliffe.
The New York-based CRM agency counts Pfizer, Sanofi Aventis and Mastercard among its clients and takes its name from a Wes Montgomery song which Sands called a "perfect fusion of the logical and the lyrical." Unit 7 will concentrate on the healthcare and financial services industries.
Share this article:
You must be a registered member of MMM to post a comment.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters