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From Brand Incites

 
 

Recent Articles

What are people saying about your brand?

April 04, 2013

Social listening can be a great source of information—if you know the right way to listen. Here are 5 free tools to help you get a handle on how your brand is coming across via social media.
 

Marketing like Mad Men

March 28, 2013

Don Draper and his associates may have played by a different set of rules than those faced by today's advertising industry, but some things have stayed the same—and will remain forever unchanged
 

Persuade versus convince

March 18, 2013

Convincing and persuading are both powerful tools that get your message across to your audience. Here's why you should use them both.
 

The Tango Lesson

March 05, 2013

Surrendering to the Tango—or just to the world around you—can open up the pathway to great ideas.
 

5 reasons to employ a patient-focused strategy

February 14, 2013

If you're promoting an orphan drug, here are some reasons why patients and caregivers should be a central part of the strategy for your brand.
 

5 ways to get your focus back

February 04, 2013

In a world with so many things competing for our attention, it can be hard to keep a single-minded focus on the task at hand. Here are some tips to help you weed out the clutter and stay on track.
 

Ready, set, sketch!

January 21, 2013

Why setting aside the time to review projects in their early stages can save time and money later on—as well as ensure that the creative you've envisioned is the creative you'll get
 

Calling a bit of BS on UX

January 11, 2013

Sure, User Experience (UX) is important. But don't let it get in the way of building memorable brand images.
 

The secret brand ingredient

December 17, 2012

True brand engagement may well be the single most important element of a brand's success. Here's how to make sure your brand makes that engagement in the right way—and with the right people.
 

Get the skinny on stock photography

December 10, 2012

Whether you're getting ready to launch your first product or refresh your existing campaign, knowing a few things about purchasing creative imagery will go far in protecting the identity of your brand.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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