When it comes to social media, there is a lot of temptation to throw convention out the window in the name of being the first or most-entertaining expert. Biotech managers can avoid making critical gaffes with these 6 strategies.
In an increasingly stringent regulatory environment, unbranded disease state materials and social media activities can responsibly extend your marketing reach and bolster support for your brand.
To maximize your digital tactics, you need an integrated strategy. Do you have one? Follow these three steps to ensure success.
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Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.