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From Brand Incites

 
 

Recent Articles

Promoting your brand on tomorrow's web

May 29, 2013

Growing use of tablet and mobile devices that lack support for Adobe Flash is driving the next shift in online advertising creative.
 

Don't throw the creative baby out with the metrics bathwater!

May 20, 2013

Learning to trust your instincts when you come upon a good idea may allow you to establish industry metrics instead of waiting to be guided by them.
 

A play borrowed from the Silver Linings book

April 24, 2013

How the story told in the recent hit film can help put the job of healthcare marketers in a new light.
 

So many screens, so little time

April 11, 2013

These days, an effective email strategy goes far beyond composing and sending. Here are few tips to make sure your email message gets across no matter what kind of device is used to read it.
 

What are people saying about your brand?

April 04, 2013

Social listening can be a great source of information—if you know the right way to listen. Here are 5 free tools to help you get a handle on how your brand is coming across via social media.
 

Marketing like Mad Men

March 28, 2013

Don Draper and his associates may have played by a different set of rules than those faced by today's advertising industry, but some things have stayed the same—and will remain forever unchanged
 

Persuade versus convince

March 18, 2013

Convincing and persuading are both powerful tools that get your message across to your audience. Here's why you should use them both.
 

The Tango Lesson

March 05, 2013

Surrendering to the Tango—or just to the world around you—can open up the pathway to great ideas.
 

5 reasons to employ a patient-focused strategy

February 14, 2013

If you're promoting an orphan drug, here are some reasons why patients and caregivers should be a central part of the strategy for your brand.
 

5 ways to get your focus back

February 04, 2013

In a world with so many things competing for our attention, it can be hard to keep a single-minded focus on the task at hand. Here are some tips to help you weed out the clutter and stay on track.
 
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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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