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From Brand Incites

 
 

Recent Articles

Chicken soup for the biotech brand manager's soul

November 05, 2012

Are you preparing to launch or market a biotech brand in the near future? Be warned, it's gonna get a little bumpy. The good news is that the struggle can still be worth it. You are making a difference to patients' lives.
 

5 steps to your best presentation ever

November 05, 2012

Everyone has to present their ideas from time to time, but many of us still get sweaty hands at the thought of standing in front of 20 people, let alone 150 critics at a launch meeting. Here are some tips to help remove the fear.
 

5 things a brand manager should NEVER say while presenting

November 05, 2012

Using fillers like "um" and "like" makes us appear to lack the commanding intellect needed to convey meaningful thoughts. So, how do we refrain from using these phrases during a presentation?
 

The $64 million budget question

November 05, 2012

How you can defuse the question "Why are you spending so much money on program X?" as well as leveraging it into something useful and positive for you and your brand.
 

Good at everything, great at nothing

November 05, 2012

Just because you know how to do everything doesn't mean you should. After all, being able to develop a website doesn't necessarily mean you'll be able to design a website.
 

5 common grammar mistakes people make at work

October 22, 2012

Most of us strive for correctness when we speak or write. But in trying to sound too business-like, we can often make our wording labored—and even incorrect. Here's how to rectify some common errors.
 

Stop quantifying qualitative research!

October 22, 2012

Used correctly, qualitative research can lead to amazing learnings. Used incorrectly, it can lead to the wrong concept representing your brand for the wrong reason.
 

Extend your marketing reach with disease state efforts

October 22, 2012

In an increasingly stringent regulatory environment, unbranded disease state materials and social media activities can responsibly extend your marketing reach and bolster support for your brand.
 

How'd you choose THAT name?

October 22, 2012

If you've ever been involved in naming a new compound, you'll know that it's way harder than naming a baby, with everyone from potential customers to the legal department and FDA weighing in.
 

4 secrets of reaching physicians online

October 22, 2012

By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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