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From Brand Incites

 
 

Recent Articles

5 common grammar mistakes people make at work

October 22, 2012

Most of us strive for correctness when we speak or write. But in trying to sound too business-like, we can often make our wording labored—and even incorrect. Here's how to rectify some common errors.
 

Stop quantifying qualitative research!

October 22, 2012

Used correctly, qualitative research can lead to amazing learnings. Used incorrectly, it can lead to the wrong concept representing your brand for the wrong reason.
 

Extend your marketing reach with disease state efforts

October 22, 2012

In an increasingly stringent regulatory environment, unbranded disease state materials and social media activities can responsibly extend your marketing reach and bolster support for your brand.
 

How'd you choose THAT name?

October 22, 2012

If you've ever been involved in naming a new compound, you'll know that it's way harder than naming a baby, with everyone from potential customers to the legal department and FDA weighing in.
 

4 secrets of reaching physicians online

October 22, 2012

By heeding recent research findings, biotech brand managers can explore more effective ways of interacting with, and influencing, physicians during a product launch.
 

7 steps to killer brand names

October 22, 2012

FDA is piloting a 7-step product-naming process designed to reduce potentially dangerous errors from brand name confusion. Companies might want to use the proposed protocol now to streamline their efforts.
 

Give your script the Hollywood treatment

October 22, 2012

As the client, you are naturally eager for the presentation of a beautifully conceived piece created by your agency partner. But it is important for you to remember your role as an active co-producer. Try taking a leaf out of the Hollywood playbook.
 

What has technology done to the rep?

October 15, 2012

The rep who coordinates activities that solve the problems an office faces—and assumes responsibility for deciding when and where to expend resources for the best ROI—will excel.
 

Biotech brand is not an oxymoron

October 15, 2012

Let's say you are commercializing your first product. As momentous a task as this is, there's another huge undertaking to consider. You are also launching a brand. There is a major difference.
 

The top color mistakes brand managers make

October 15, 2012

Over time, the color that you choose for your brand may become as important to physician and patient recognition as the brand name itself. Consider the symbolism and theories behind the hues.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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