FTC looks into ads for genetic tests

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The Federal Trade Commission has opened an investigation into the possible deceptive advertising and marketing of DTC genetic tests, according to The New York Times, which cited an FTC official speaking at a June 12 meeting convened by Sen. Gordon Smith (R-OR). 

Earlier in June, the AMA's House of Delegates adopted a resolution calling for more regulation of advertising by the industry, while California sent cease and desist letters to 13 companies that offer consumer genetic tests, demanding they stop testing until they can prove that their labs are licensed and that the tests were ordered by physicians, not patients. 
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