Game Changers 2014
Click the above link to access the complete Digital Edition of the 2014 Game Changers issue, with all text, charts and pictures.
The healthcare industry continues to transform at breathtaking speed but, for marketers, the benefits of change outweigh the costs. Jess Seilheimer reports on 10 game-changing healthcare themes
MM&M's showcase of healthcare marketing, communications, tech, media and research companies that are helping to shape the future of the industry.
Contact information for companies
Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.
- Walgreen to vote on merger with Alliance Boots
- PBM deal on new hep.-C cocktail highlights drugmaker tolerance for discounts
- GSK shingles vax shaping up to compete with Merck's
- Five things for pharma marketers to know: Monday, December 22
- Five Big Shifts in Policy and Technology That Marketers Should Worry about in 2015