Game Changers 2014

Read the 2014 Game Changers digital edition

Read the 2014 Game Changers digital edition

Click the above link to access the complete Digital Edition of the 2014 Game Changers issue, with all text, charts and pictures.

10 trends that are turning healthcare on its head

10 trends that are turning healthcare on its head

The healthcare industry continues to transform at breathtaking speed but, for marketers, the benefits of change outweigh the costs. Jess Seilheimer reports on 10 game-changing healthcare themes

Game-changing companies

Game-changing companies

MM&M's showcase of healthcare marketing, communications, tech, media and ­research companies that are helping to shape the future of the industry.

Game Changers 2014

Game Changers 2014

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Investment in healthcare IT stands at an all-time high. The government has spent billions to promote EHR adoption. Yet the physician wish list is a mile long, while hospitals and patients are not where they need to be. To peel back the layers of what we've all been waiting for in the Great Data Capture of the 21st Century, and to review the changes enabling the healthcare data ecosystem to coexist, MM&M presents this e-Book. Click here.


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.