Gaming

Five things for pharma marketers to know: Thursday, August 31, 2017

Five things for pharma marketers to know: Thursday, August 31, 2017

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Pfizer develops Minecraft version for kids with hemophilia; Lilly to resubmit baricitinib to the FDA; pricing expert says Novartis CAR-T value contract is 'progress'

How pharma marketers are using behavioral science

How pharma marketers are using behavioral science

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A tool kit of pharma case studies and advice for healthcare brands in making behavioral science a foundational part of a marketing strategy.

Diabetes marketers turn to big data, gaming to improve outcomes

Diabetes marketers turn to big data, gaming to improve outcomes

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Diabetes is one of the most stubborn conditions to treat effectively. Drugmakers are turning to machine learning, online coaching, and gamification.

3 Lessons on Behavior Change from Pokémon Go

3 Lessons on Behavior Change from Pokémon Go

Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.