Genentech

J&J cancer med adds indication, lower dose

J&J cancer med adds indication, lower dose

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The fast-tracked drug netted another indication today, this one for a form of leukemia. Lower dosage of the drug for that indication shrinks the price compared to lymphoma.

Roche's Rituxan successor receives high marks

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Genentech's blockbuster follow-up shows promise in preliminary Phase III data

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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