Generic Viagra floods Brazil

Brazil is swimming in generic Viagra, 24 hours after its patent lapsed, reports Bloomberg, which notes that the outpouring was the result of more than three years of legal and marketing efforts.

The generic ED pills sell for about half the cost of Pfizer's branded blue pill, but the undercutting is even deeper—Bloomberg notes that Pfizer halved the cost of its medication just a few weeks ago.

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