Generic Viagra floods Brazil

Share this article:

Brazil is swimming in generic Viagra, 24 hours after its patent lapsed, reports Bloomberg, which notes that the outpouring was the result of more than three years of legal and marketing efforts.

The generic ED pills sell for about half the cost of Pfizer's branded blue pill, but the undercutting is even deeper—Bloomberg notes that Pfizer halved the cost of its medication just a few weeks ago.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters