GfK adds payer expert Bridgehead to its roster

Share this article:
Timothy Fitzgerald
Timothy Fitzgerald
GfK bought market access counselor Bridgehead International for an undisclosed sum.

The consultancy now operates as GfK Bridgehead. GfK said Bridgehead generated 2011 sales of €12.12 million ($16 million).

In a statement, GfK chief operating officer Debra Pruent termed the acquisition “an important strategic investment” at a time when governments, insurance companies and other healthcare providers are stepping up use of pricing and reimbursement controls. The acquisition comes on the heels of GfK's purchase of Knowledge Networks in December.

With Bridgehead, GfK gets access to that firm's global payer panel and US online portal. In an e-mail to clients, GfK touted Bridgehead's ability to provide support in pricing, reimbursement, health economics and market access, plus its knowledge of local healthcare systems.

Timothy Fitzgerald will remain in his role as Bridgehead managing director, as will the rest of his executive team. Pharma, device and diagnostics clients, said Fitzgerald in the statement, are seeking to “hard-wire market access and payer insights into their R&D, portfolio, business development, commercialization and life cycle strategies.”

GfK also pledged to grow Bridgehead's staff of 60 and to keep US offices in Boston, San Francisco and New York City, as well as London and Melton Mowbray, UK.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"