GfK launches snapshot doc surveys

Share this article:

GfK launched a new product—Flashpoints—allowing marketers to survey 100 physicians in one week. 


The offering will provide a snapshot of physician behaviors or perceptions as they react to a market event or drug launch, for example. The customized survey allows for five close-ended questions, with the option of using open-ended questions for an additional charge, according to a GfK statement. "In circumstances where clients only require a topline market pulse on a given issue-of-the-moment—or when a decision needs to be made imminently—FlashPoints serves as an efficient way to gather reliable, representative and rapid feedback, said Maureen McLaughlin, chief marketing officer at GfK Healthcare, in the statement.


GfK is billing the service as the only one of its kind available. A spokesperson for IMS Health said IMS doesn't offer a comparable one-week survey, but can provide survey results for over 3,000 physicians on a quarterly basis for clients.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Journal Ad Review: Reality Bites

Journal Ad Review: Reality Bites

Print's numbers may be taking some small steps in the right direction, but data is what the industry really wants to sink its teeth into. Larry Dobrow reports on what ...

Headliner: Proteus CEO takes an original path

Headliner: Proteus CEO takes an original path

Andrew Thompson, CEO, Proteus Digital Health

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...