GfK to provide managed care panels

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GfK Healthcare launched a new product to provide pharma marketers with the ability to access and query a panel of managed market workers representing the “largest and most influential organizations” in the US, the company said.

The Managed Markets Delegates on Demand tool delivers a quarterly study that marketers can use to examine market events on formulary design, or test new strategies in development. The panels are comprised of 30 individuals, including 20 pharmacy directors and 10 medical directors, according to a statement.

“Overall, clients are being more judicious in the research they are fielding and additionally are repurposing secondary data in order to try to glean the information they need while not incurring additional costs,” said Sue Ramspacher, SVP of GfK's managed markets practice area, in the release. “However, as a result there are a lot of questions…that are being left unanswered.”
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