GfK to provide managed care panels

Share this article:
GfK Healthcare launched a new product to provide pharma marketers with the ability to access and query a panel of managed market workers representing the “largest and most influential organizations” in the US, the company said.

The Managed Markets Delegates on Demand tool delivers a quarterly study that marketers can use to examine market events on formulary design, or test new strategies in development. The panels are comprised of 30 individuals, including 20 pharmacy directors and 10 medical directors, according to a statement.

“Overall, clients are being more judicious in the research they are fielding and additionally are repurposing secondary data in order to try to glean the information they need while not incurring additional costs,” said Sue Ramspacher, SVP of GfK's managed markets practice area, in the release. “However, as a result there are a lot of questions…that are being left unanswered.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.